After every consultation I send potential branding clients a questionnaire that includes that question. Many of them answer it the exact same vague, broad way. Many of us feel that creating a narrow client profile means we’ll miss out on other potential clients. And when you’re in the process of building your business and you have more days open than booked that idea is not appealing at all. But I can tell you from experience that the more you know about your ideal client the better.
Knowing your ideal client means you know where to go to attract them and you know what they are drawn to. If everyone, everywhere is your client how do you even begin marketing to them? There are lots of ways to identify your ideal client. Here are some easy tips to get started:
- Describe your favorite client ever. What did you like about them and how did they find you?
- Describe your least favorite client ever. What did you dislike about them?
- Where do you see your ideal clients (shopping, dining, traveling etc)?
- What are the 3 most important thing your business provides? Make sure these are of value to the clients you are pursuing.
- What factors determine their budget.