branding

Brand Refresh

sassyalamode-brandboard

Confession! We have changed our logo DRASTICALLY three times. This is not something we recommend but it happens often when you have the following issues:

1. You don’t know your ideal client.

2. You’re not confident in your service.

3. You’re worried about what other people are doing.

We’ve had all of those issues at one point or another in our business and to be honest, we totally still struggle with comparing ourselves to our competition. But the more we’ve helped others with their brands the more we’ve had to ask ourselves the same difficult questions that we ask them and really hone in on our style and brand identity.

So this year instead of doing a complete brand overhaul we’ve simply done a brand resfresh! Our logo is a little more polished, our site is a little cooler, and our social media efforts are more intentional. We haven’t tried to be something we’re not, or follow our peers. We’re being true to ourselves and are marketing towards a certain kind of client: cool, modern, lover of hand made products and authentic story telling. Our sassy client respects tradition, but wants to put her own spin on things, she loves converses AND louboutins, she LOVES Australian weddings (seriously if you haven’t seen any check them out now!) and is designing a live (and brand or wedding!) she loves!

If this is you we want to work you! Drop us a line! xo

Company Shoot: Sassy Sisters in Florida

One of the great things about this business is that every wedding is an excuse for one of us to travel! In December Aisha came to Florida for Christian and Patricks wedding, and in August I’ll be heading to London for Johanna and Karim’s wedding. I have not been to London in over 2 years and I’m so excited to see my friends and family (not to mention all my fave restaurants and bars!). I’m also hoping to squeeze in another “sassy sisters” shoot like the one below, Caroline Julianna shot for us in December! Some of the pics are used in our marketing but there are so many fab shots, I figured I’d share them all today on our new fab blog!

Happy Tuesday! xo

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