Confession! We have changed our logo DRASTICALLY three times. This is not something we recommend but it happens often when you have the following issues:
1. You don’t know your ideal client.
2. You’re not confident in your service.
3. You’re worried about what other people are doing.
We’ve had all of those issues at one point or another in our business and to be honest, we totally still struggle with comparing ourselves to our competition. But the more we’ve helped others with their brands the more we’ve had to ask ourselves the same difficult questions that we ask them and really hone in on our style and brand identity.
So this year instead of doing a complete brand overhaul we’ve simply done a brand resfresh! Our logo is a little more polished, our site is a little cooler, and our social media efforts are more intentional. We haven’t tried to be something we’re not, or follow our peers. We’re being true to ourselves and are marketing towards a certain kind of client: cool, modern, lover of hand made products and authentic story telling. Our sassy client respects tradition, but wants to put her own spin on things, she loves converses AND louboutins, she LOVES Australian weddings (seriously if you haven’t seen any check them out now!) and is designing a live (and brand or wedding!) she loves!
If this is you we want to work you! Drop us a line! xo